Ageless Strength by Jeff Horowitz 400x500 AGEBoulder, CO, USA — April 27, 2017 — A new strength training program reveals the three keys that counteract the effects of aging in masters athletes and those who pursue an active lifestyle. Ageless Strength: Strong and Fit for a Lifetime by endurance sports coach and personal trainer Jeff Horowitz offers a dynamic and engaging strength training program that fights back against the years. Ageless Strength is now available in bookstores and online. See the book at velopress.com/ageless. See excerpts and sample strength exercises here.

It’s a myth that our older years only bring physical decline. While it’s true that we lose strength, bone density, and balance, our bodies react the same way to training at any age. The answer is not to go easy on our so-called fragile bodies—that traditional approach of gentle, easy fitness just guarantees decline. The key is to push our bodies in the right ways. A smart mix of strength training can counteract the effects of aging—and keep anyone strong and fit for years. With the program in Ageless Strength, anyone of any age can get into the best shape of their life.

Ageless Strength shares over 50 simple strength exercises that build strength, bone, and balance—combating the top three physical changes that leave masters athletes underpowered or injured. Each exercise uses bodyweight or minimal equipment so that no gym membership is required. A 6-week quick-start program gets athletes up to speed so they can follow a long-term strength program or select from the color-coded exercises to design their own.

In just two 30-minute sessions a week, Ageless Strength offers a simple, effective way to get stronger and fitter for a lifetime of active pursuits.

Ageless Strength: Strong and Fit for a Lifetime
Jeff Horowitz | Paperback with full-color interior and photographs throughout.
7″ x 9″, 216 pp., $19.95, 9781937715717

Jeff Horowitz is a certified running, cycling, and triathlon coach and a personal trainer who has run more than 175 marathons and ultramarathons across six continents. Formerly an attorney, he quit law to pursue his passion for endurance sport and now works with at-risk youth in Washington, D.C., and around the world.  He also coaches Team Hope, a charity fund-raising training group that benefits the Hope Connections Center, which provides free counseling and services to cancer patients and survivors.

VeloPress is the leading publisher of books about endurance sports. Focused on cycling, triathlon, running, and swimming, VeloPress books help committed athletes achieve their goals of going faster and farther. VeloPress authors are top experts in their fields and their clearly illustrated books help athletes develop the knowledge, fitness, and skills to meet any challenge. VeloPress also celebrates the inspiring athletes and personalities of endurance sports through fascinating, in-depth memoirs and beautifully written and photographed history books. VeloPress is part of Competitor Group, a private equity-owned corporation known for its Rock ‘n’ Roll running series and for publishing Competitor, Women’s Running, Triathlete, and VeloNews magazines.

Media, marketing, and sales contact: Dave Trendler, VeloPress, dtrendler@competitorgroup.com
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