Since 1980, Mike Plant has written about and photographed multisport events. In 1982, he covered his first Ironman® triathlon and became awestruck by the magnitude of the race and the sheer will of the competitors to finish in spite of the incredible physical challenge. He later competed in the Hawaii Ironman, and continued to write about multisport events. He later became one of the founding management team of Quintana Roo, a manufacturer of triathlon gear, apparel, and bicycles.