Lessons of Iron War: The Competition Effect

Mark Allen Dave Scott run side by side Ironman Kona Iron War IW

Research in exercise science has demonstrated that human beings are able to perform at a significantly higher level in sports activities when in group situations than they can when alone.

Milani

Milani, as featured in Italian Racing Bicycles by Guido Rubino

Milani can be said to have been born twice.

Cicli Moser

Moser, as featured in Italian Racing Bicycles by Guido Rubino

The name Cicli Moser comes with a piece of history.

Masi: The Temple of the Bicycle

Masi as featured in Italian Racing Bicycles by Guido Rubino

“The tailor,” “the atelier,” “the temple of the bicycle.” When people talk about Masi, these nicknames and phrases constantly pop up.

Pinarello

Pinarello, as featured in Italian Racing Bicycles by Guido Rubino

In the beginning, Pinarello built sporting bikes and city bikes for men and women.

Universal

Universal, as featured in Italian Racing Bicycles by Guido Rubino

Created in 1919, Universal was the first Italian maker of brakes.