The Brave Athlete Alter Ego Development Kit


It turns out that science shows athletes really can “fake it ’til they make it!” Create your own sports alter ego and get started on becoming the athlete you really want to be…


Paddy McGinty Lesley Paterson Alter Ego 600x800

Paddy McGinty is tough as nails, rough around the edges, and can out-suffer anyone. And he steps into the ring whenever professional mountain biker and triathlete Lesley Paterson is training hard or racing.

Why would a 3-time triathlon world champion like Lesley Paterson need Paddy in her corner?

You might be surprised to find out that many athletes—even elite pros like Lesley—sometimes feel like they aren’t good enough! It’s one of the most common mental conundrums in sports: athletes who have unwelcome thoughts like I’m not good enough, I’m not fast enough, or I’m not a real athlete.

By creating an alter ego, Lesley has defeated these thought patterns. And science backs it up! An alternative identity can actually change your biochemistry and improve your performance. In moments when she needs a little help boosting her identity, Lesley pretends to be Paddy—in all his gritty toughness—and she transforms into a tougher version of herself.

“Fake it ‘til you make it” really works! This is one of the lessons of The Brave Athlete: Calm the F*ck Down and Rise to the Occasion by Lesley Paterson and her husband, Dr. Simon Marshall. Their new book confronts the 13 most common mental challenges that athletes face in everyday training and in races.

What if you had an alter ego that transformed you into the athlete you want to be? You can. Download the Alter Ego Development Kit—adapted from The Brave Athlete—and create your own alter ego!

To download the kit, simply hit “add to cart” on this page and complete the checkout process. There will be no charge for the download and you will receive a unique download link that will work once and which will expire in 7 days.

The Brave Athlete Alter Ego Development Kit:

Shipping Dimensions: in x in x in pp $0, Inventory ALTEREGO, Shipping lbs

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