Both professional and up-and-coming athletes can rely on The Athlete’s Guide to Sponsorship for a comprehensive guide to improving their chances for sponsorship. Step-by-step instruction will help any athlete, team, or sporting event planner who is pursuing sponsorship to:

  • Target potential corporate sponsors
  • Write professional proposals
  • Negotiate smart deals
  • Maintain a professional attitude

Authors Jennifer Drury, attorney and president of JED Sports Management, and Cheri Elliott, internationally known cycling champion, offer easy-to-follow worksheets and sample contracts.

Paperback. B&w photos throughout.
6″ x 9″, 160 pp., $16.95, 9781884737787

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