Lesley Paterson triathlete XTERRA The Brave Athlete LesleyPaterson_500x700Boulder, CO, USA — April 20, 2017 — Endurance sports are hard, but experienced athletes know that the physical training is easier to manage than the mental side of sports. In their upcoming Brave Athlete Tour, professional mountain biker and triathlon champion Lesley Paterson, and brain training expert, Dr. Simon Marshall, will share 10 ways to hack your brain on race day. Their talks will sample some of the dozens of science-based and athlete-tested strategies they reveal in their new book, The Brave Athlete: Calm the F*ck Down and Rise to the Occasion. See more at braveheartcoach.com.

Dr. Marshall is a sport psychology expert who trains the brains of elite professional athletes. Paterson is a three-time world champion and coach. Together, they offer The Brave Athlete, an innovative, brain training guide that is the first to draw from both clinical science and real-world experience with athletes.

What if you could stop the thoughts and feelings you don’t want? What if you could feel confident, suffer like a hero, and handle any stress? You can. The Brave Athlete Tour will introduce ways to help you take control of your brain so you can train harder, race faster, and better enjoy your sport.

You won’t find outdated “positive self-talk” or visualization gimmicks at a Brave Athlete event. No, the cutting-edge mental skills revealed in The Brave Athlete actually work because they challenge the source of the thoughts and feelings you don’t want. The Brave Athlete  is packed with practical, evidence-based solutions to the 13 most common mental challenges athletes face.

Which of these sound like you?

  • I have thoughts and feelings I don’t want.
  • I wish I felt more like an athlete.
  • I don’t think I can.
  • I don’t achieve my goals.
  • Other athletes seem tougher, happier, and more badass than me.
  • I feel fat.
  • I don’t cope well with injury.
  • People are worried about how much I exercise.
  • I don’t like leaving my comfort zone.
  • When the going gets tough, the tough leave me behind.
  • I need to harden the f*ck up.
  • I keep screwing up.
  • I don’t handle pressure well.

With The Brave Athlete: Calm the F*ck Down and Rise to the Occasion, you can solve these problems to become mentally strong and make your brain your most powerful asset.

Athletes and coaches are invited to attend an event on The Brave Athlete Tour. Schedule your own event by emailing Dave Trendler at VeloPress at dtrendler@competitorgroup.com.

THE BRAVE ATHLETE TOURDr. Simon Marshall The Brave Athlete LesleyPaterson_500x700 DrSimonMarshall_500x600

Triathlon Club of San Diego
April 30th
San Diego, CA
More info: www.sdtriseries.com

San Diego Track Club
May 6th
More info: www.sandiegotrackclub.org

Cervélo Belgian Waffle Ride
May 20th
San Marcos, CA
More info: www.belgianwaffleride.bike

Triathlon Club of San Diego with Bob Babbitt
May 24th
San Diego, CA
More info: www.triclubsandiego.org

CalTri Event
May 27th
San Diego, CA
More info: www.californiatriathlon.org/club/chapter/sandiego

Triathlon Club of San Diego – Women in Triathlon
Schedule TBD

Fast : Splits Triathlon Store
June 7th
Needham, MA
More info: www.fastsplits.com

Rye Tri Club Lake Placid Triathlon Camp
June 9-11 TBD
More info: www.ryetriclub.com


Athletes and coaches are invited to attend an event on The Brave Athlete Tour. Schedule your own event by emailing Dave Trendler at VeloPress at dtrendler@competitorgroup.com.

Lesley Paterson is a professional mountain biker, 3-time world champion in off-road triathlon, an Ironman® triathlon champion, endurance coach, and a foul-mouthed Scots lassie. Growing up in Scotland, Lesley was the only girl on an all-boys rugby team, which is where she nurtured her love of dirt and dirty words. Banned from the team when puberty struck, she took up cross-country running and triathlon and was soon winning national titles and competing internationally. Lesley founded Braveheart Coaching to train and inspire endurance athletes to compete with passion, toughness, and an unwavering “Braveheart” spirit in overcoming obstacles. Paterson is a trained actress, a screenwriter, and personal trainer to Hollywood actors.

Dr. Simon Marshall trains the brains of endurance athletes and fitness enthusiasts to become happier and more mentally tough. He is former Professor of Family and Preventive Medicine at the University of California, San Diego and Professor of Exercise Science at San Diego State University where he was Director of the Graduate Program in Sport & Exercise Psychology. He has published over 100 scientific articles on the psychology of exercise and has been cited in the scientific literature over 10,000 times. He has served as invited expert on exercise science for the National Institutes of Health, the Centers for Disease Control and Prevention, and the American Cancer Society. He is currently the Performance Psychologist for the BMC Racing team, an elite WorldTour professional cycling team. As the sherpa-husband of professional triathlete Lesley Paterson, he is the founding member of Team S.H.I.T. (Supportive Husbands in Training), and competes in triathlon or cycling events as the husband of Lesley Paterson.

VeloPress is the leading publisher of books about endurance sports. Focused on cycling, triathlon, running, and swimming, VeloPress books help committed athletes achieve their goals of going faster and farther. VeloPress authors are top experts in their fields and their clearly illustrated books help athletes develop the knowledge, fitness, and skills to meet any challenge.

Media, marketing, and sales contact: Dave Trendler, VeloPress, dtrendler@competitorgroup.com

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