Kicksology Explores the Running Shoe Industry’s Most Noteworthy Kicks and Key Industry Players

Kicksology by Brian Metzler

Boulder, CO, USA — October 15, 2019 — Running shoes are every runner’s favorite obsession, and Kicksology lets readers run a mile inside the running shoe industry. In Kicksology: The Hype, Science, Culture & Cool of Running Shoes, Brian Metzler, seasoned running journalist and veteran shoe-tester, delves deep into the stories and hype of shoes and brands that have made running history. With his insider access, Metzler examines every facet of this lucrative, innovative, and massively popular industry. Kicksology is available now in bookstores, running shops, and online. For a preview, visit velopress.com/kicks.

In Kicksology, shoe fans, runners, and business enthusiasts alike will follow the rise and innovation of running shoes—through major cultural fads, attempts at injury prevention, and techy experiments done in the name of speed and performance. Metzler goes overseas to factories where shoes are built, into brick-and-mortar shops facing increasing online competition, and right into the shoes of some of the sport’s favorite celebrities. Kara Goucher, Scott Jurek, Deena Kastor, and others contribute to the wealth of shoe intrigue with personal anecdotes of their own favorite shoes.

Kicksology is a fun, fascinating exploration of the running shoes that came before and the kicks that are coming next.

Kicksology: The Hype, Science, Culture & Cool of Running Shoes
Brian Metzler
Paperback. Black-and-white interior with full-color photo section.
6″ x 9″, 272 pp., $18.95, 9781937715915

Brian Metzler is a sports journalist who has tested more than 1,500 pairs of running shoes and has raced every distance from 50 yards to 100 miles. He was the founding editor of Trail Runner and Adventure Sports magazines, senior editor at Running Times, and Editor-in-Chief of Competitor magazine. He has written for Outside, Runner’s World, Triathlete, Men’s Health, and Men’s Journal. He is the author of Running Colorado’s Front Range and co-author of Natural Running and Run Like a Champion.

VeloPress is the leading publisher of books about endurance sports. Focused on cycling, triathlon, running, and swimming, VeloPress books help athletes achieve their goals of going faster and farther. VeloPress authors are top experts in their fields and their clearly illustrated books help athletes develop the knowledge, fitness, and skills to meet any challenge.

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