Boulder, Colorado, USA — March 21, 2018 — VeloPress, America’s top-selling publisher of books about endurance sports, has named Renee Jardine as its new Publisher. Jardine was previously the press’s Editor and Associate Publisher and has worked in a variety of roles over her 16-year tenure with the company including acquisitions, finance, production, and print buying. She takes over for Vice President and Publisher Ted Costantino, who retired on March 14th after leading VeloPress for 14 years. “Renee has had a hand in every operation behind the scenes, from financial planning to marketing and promotion to royalties to sales support,” said Costantino. “I had always planned to turn over this busy enterprise to Renee and now is a great time to do so.”
Under Costantino, VeloPress quintupled sales and revenue to become the top-selling publisher of books about cycling, triathlon, running, and swimming. The press’s best-sellers include category favorites like The Triathlete’s Training Bible by Joe Friel, Racing Weight by Matt Fitzgerald, Zinn & the Art of Road Bike Maintenance by Lennard Zinn, the Feed Zone Series of cookbooks for athletes by Dr. Allen Lim and chef Biju Thomas, and the Believe Training Journal Series for runners by Lauren Fleshman and Roisin McGettigan-Dumas. VeloPress sells books in over 40 countries and has sold audiobook and foreign language rights into a dozen territories.
Jardine joined VeloPress as Managing Editor in 2002 and became Editor and Associate Publisher in 2005 when she overhauled the production process to emphasize improved design and higher production values. She was joined that year by Dave Trendler, who modernized the press’s sales, marketing, and publicity efforts. “Renee’s keen eye for acquisitions was instrumental in building VeloPress,” said Costantino. “And Dave’s work to build a national presence for VeloPress helped us reach an audience that wildly exceeded our modest size. Our team set out to make VeloPress the world’s top publisher of endurance sports books. We not only met that goal years before we expected, but we have increased our lead in the succeeding years.”
VeloNews Books was founded in 1989 when it published Visions of Cycling by acclaimed cycling photographer Graham Watson. In 1994, VeloPress was established as an independent imprint and laid the foundations for its future with the 1996 publications of Friel’s first Cyclist’s Training Bible and Zinn’s first mountain bike repair guide. In 2008, Felix Magowan sold VeloPress, VeloNews, Inside Triathlon, VeloGear, and VeloSwap to Competitor Group, producer of the Rock ‘n’ Roll Marathon race series. Competitor Group was acquired in 2017 by World Triathlon Corporation, which months later sold media assets back to Magowan and his newly formed ownership group, Pocket Outdoor Media.
VeloPress is the leading publisher of books about endurance sports. Focused on cycling, triathlon, running, and swimming, VeloPress books help committed athletes achieve their goals of going faster and farther. VeloPress authors are top experts in their fields and their clearly illustrated books help athletes develop the knowledge, fitness, and skills to meet any challenge. VeloPress also celebrates the inspiring athletes and personalities of endurance sports through fascinating, in-depth memoirs and beautifully written and photographed history books. As the book publishing division of Pocket Outdoor Media, VeloPress books and authors reach millions of endurance athletes every year through VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; and Competitor.com, the most trusted website for runners. See more about VeloPress books and authors at velopress.com.
Dave Trendler, Director of Marketing and Audience Development, email@example.com, (303) 245-2138
Book Proposals and Rights Inquiries
Casey Blaine, Senior Editor, Acquisitions and Foreign Rights, firstname.lastname@example.org, (303) 245-2159
Sales and Partnerships
Kara Mannix, Sales and Marketing Manager, email@example.com, (303) 245-2104
VeloPress, a division of Pocket Outdoor Media
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301