What Pro Athletes Say About Feed Zone Portables

Rebecca Rusch FZP“A book like this is invaluable. Whether you’re like me or just a casual Sunday cyclist, you’re going to love Feed Zone Portables because from now on you aren’t going to eat just because you have to in order to make it home from your ride. You will reach into your back pocket for a Feed Zone portable and feel like a kid with a candy bar. You will be rewarding your body with the goodness within these pages. Don’t be surprised if you ride longer and harder than ever before.” — Taylor Phinney, professional cyclist for BMC Racing Team and 2-time Olympian

“My gold medal ride in London was fueled by Biju’s Oatmeal. I told Allen to change the name to Gold Medal Oatmeal. It took a team to win—I left my nutrition to the experts and they left the ride to me.” — Kristin Armstrong, professional cyclist and 2-time Olympic gold medalist, 2-time UCI World Time Trial Champion

“One bite showed me a lot of what I was missing. Eating real, flavorful, and simple food was a revelation. Being around Allen and Biju began to ground me and my diet. Good food may only be a portion of what it takes to ride professionally, but to me it has been truly life changing. I believe that not knowing what to eat and when to eat it can be as detrimental to performance as shirking your training. Now that my nutrition is dialed in, I can focs on the other important aspects of training and racing.” — Tim Johnson, professional cyclist for Cannondale P/B Cyclocrossworld.com

“If you are tired of stock-flavored  ”chocolate” or “vanilla” energy bars with the texture of shoe leather, this book is for you. Feed Zone Portables introduces an entirely new genre of food for training and exercise, fit for the road, trail, snow, or anything in between. There’s an enormous variety of foods and flavors that you can easily make in your own kitchen. The food that allows you to perform your best is really simple and easy to make. Take a few minutes to cook yourself with real food and you will notice the benefits in both flavor and your performance.” — Timmy Duggan, professional cyclist for Team Saxo Bank-Tinkoff, USPRO National Champion and Olympian

“Having personally handed out hundreds of Feed Zone rice cakes to some of the best athletes on the planet, I can attest that there is a direct correlation between these portables and improved performance and recovery. Simply put, this is very healthy, creative food developed by smart people who care…and the taste is sublime!” — Davis Phinney, Olympic bronze medalist, USPRO National Champion, 2-time Tour de France stage winner

“As a professional rock climber, I spend full days in the mountains pushing my physical and mental limits. For years my daily nutrition was similar to most outdoor adventure athletes—by day, highly-processed bars and gels and by night, simple packaged meals. After being introduced to The Feed Zone, I began to realize there was another way to eat that actually nourished me as an athlete. I didn’t have to live off of processed bars, which dehydrated me and upset my stomach. I started trying recipe after recipe and fell in love with making (and eating) rice cakes. I found they were the perfect snack to help me sustain a fully day of climbing. It was great to actually be eating real food throughout the day.” — Matt Segal, professional rock climber for North Face Athlete Team

“Recipes from Feed Zone are my new, not-so-secret training tool. They deliver huge taste and even bigger performance benefits. My third consecutive women’s course record at the Leadville Trail 100 is proof.” — Rebecca Rusch, professional cyclist and 4-time winner Leadville Trail 100, 3-time 24-Hour Solo Mountain Bike World Champion

“Training is a good excuse to inhale more of the goodness coming out of Biju’s oven. These recipes are easy, tasty, effective, and made with real love for sport and food.” — George Bennett, professional cyclist for RadioShack-Leopard-Trek Pro Cycling Team

“On the national team we work with high-school and college-aged athletes who typically don’t have the knowledge, experience, or cooking skills to prepare healthy, nutritious food. Allen and Biju have written a cookbook that changes that and makes cooking fun and simple to learn.” — Jim Miller, USA Cycling National Team Leader

“My wife and I have really enjoyed some of Feed Zone recipes. We love the diversity, the simplicity and the flavors Biju and Allen have put together.” — George Hincapie, former professional cyclist for BMC Racing Team

“Biju busts out some bangin’ grub. We added the lessons we learned from Biju to the arsenal of competitive tools to give our team everything they need to be successful.” — Thomas Craven, Sports Director for BMC-Hincapie Sportswear Development Team

“Armed with his rice cake and a passion for cycling, Allen Lim has created a food revolution in the pro peloton.” — Craig Lewis, professional cyclist for Champion Systems pro cycling team

“Allen and Biju introduced me to the concept of eating real food in triathlon training and racing and it has made all the difference. Using portables on the bike, I can head out onto the run feeling fueled and ready to race hard to the finish.” — Kristen Peterson, professional triathlete and aquathlon national champion

“Biju has a way of making great food in impossible situations. It’s always an adventure with Biju at the helm.” — Jarka Duba, President POC USA


“I love food. I was absolutely thrilled when a cycling-specific cookbook came out to fit my lifestyle. I cook religiously from the Feed Zone. My diet doesn’t have to be boring or austere to go fast. In fact, I go way faster when I’m happy, and good food makes me happy.” — Lea Davison, professional cyclist, Olympian, and U.S. Short Track National Championship Bronze Medalist

“I never bonk when I have rice cakes in my pocket.” — Evelyn Stevens, professional cyclist for Team Specialized-lululemon, 2-time U.S. national time trial champion

“I’ve eaten all sorts of things on the bike—boiled potatoes rolled in salt and parmesan, slices of pizza, cookies, muffins, banana breads. I once got on a black licorice kick. I love experimenting with new foods and flavors on the bike.” — Lucas Euser, professional cyclist for United Healthcare Pro Cycling Team

“Homemade but simple seems to get me through.” — Tim Don, professional triathlete, ITU World Champion, 3-time Olympian, 5-time British Triathlon national champion

“I travel extensively in many different countries, so I am always in search of a dependable solution to my portable energy food needs. Simple, nutritious ingredients and easy preparation are a winning combination when it comes to keeping yourself healthy on the road.” — Carlo Traversi, professional rock climber and 2-time sport climbing national champion, 5-time USA Climbing National Team member

In the Feed Zone, the menu has changed and no one can argue with the results: real food is better. Real food tastes better, digests quickly, and helps you perform at your best.

$24.95 Add to cart

$24.95 Add to cart

$24.95 Add to cart

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